We value your privacy
This site uses cookies to improve your browsing experience, analyze site traffic, and show personalized content.
Happy Chinese New Year, the "Auspicious Snake", has finally been unveiled! The idea of this design originates from the "Snake holding a Lingzhi", which is a common form in traditional Chinese culture and art creations, and takes its good luck, longevity and health protection as its good meaning. The overall design of the "Happy Chinese New Year" mascot for the Year of the Snake has been modernized and restructured while taking into account traditional Chinese aesthetic values. Red and yellow are the main colors, which combine Chinese cultural characteristics with the atmosphere of the Spring Festival, symbolizing auspiciousness and festivity; blue and green are auxiliary colours dotted in the main colours, making the overall colour rich and modern, symbolizing health and vitality. The "Happy Chinese New Year" is a global cultural brand campaign launched by the Ministry of Culture and Tourism of China, aiming at celebrating Chinese New Year with people from all over the world, sharing Chinese culture and building a harmonious world. 2025年“欢乐春节”吉祥物——“吉祥蛇”终于揭晓啦! 本方案创意源于中华传统文化艺术创作中常见的“蛇衔灵芝”形态,取其吉祥如意、福寿安泰和守护健康的美好寓意。“欢乐春节”蛇年吉祥物的整体纹样设计,在兼顾中华传统审美价值的同时,进行现代化转化和重组。红和黄为主色调,兼具中华文化特点与春节氛围,象征着吉祥、喜庆;蓝和绿为辅助色点缀在主色中,使整体色彩丰富、现代,象征着健康和生命力。 “欢乐春节”是中国文化和旅游部在海外推出的全球联动文化品牌活动,旨在与各国人民共度新春佳节、共享中华文化、共建和谐世界。 #HappyCNY #CNY #Snake #year #mascot