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Those Who Know 💀 is an object-label caption commonly used in so-called "sigma phonk edits" that highlights a group of individuals who are aware of the meme's hidden meaning. The individuals are often represented by "sigma" characters and symbols like Trollge, Phonk Trollge, AI Rick Laughing, The Jonkler and Lightning Eyes Patrick Bateman. These characters are predominantly creepy and chaotic, indicating that "those who know" are disturbed yet powerful because they're aware of what makes the media in question "sigma" or creepy. Those Who Know was originally used in the Traumatized Mr. Incredible meme, also known as Mr. Incredible Becoming Uncanny. By 2024, usage of Those Who Know 💀 had become increasingly ironic as a way to satirize the oversaturation of sigma edits on Instagram and TikTok, which many dubbed brainrot and cringe.